Applying design thinking to differentiate an app amongst strong competitors
Client
Springboard Capstone Project
Release
Sep 1, 2021

Introduction

HouseHunt is a real estate app that matches homebuyers to homes for sale. The app helps users to manage their home search in collaboration with a partner and/or real estate agent.

Download the Case Study

Visit the Prototype: https://invis.io/GMTFVQYZNT4

My biggest challenge was to design an app that would compete with big-name real estate apps like Trulia and Realtor.

I evaluated popular real estate apps by analyzing their usability and core features. I utilized a human-centered design approach to learning the needs and wants of real estate app users.

My Role

I was the UX designer on this project. I performed the research, synthesis, ideation, design, prototyping, and testing in a user-centered design process.

Process

DISCOVER

-->Problem statement
-->Desktop research
-->Competitive analysis
-->User research

DEFINE

-->Empathy map
-->Affinity map
-->Personas
-->HMW Statements

DEVELOP

-->User stories
-->Sitemap
-->User flows
-->Moodboard
-->Hand sketches
-->Wireframes

DELIVER

-->High-fidelity mockups
-->Usability testing
-->Invision prototype

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