Making a modern promotions experience real enough to evaluate
A focused MVP turned a broad modernization ambition into a tangible experience and helped leaders evaluate the path forward.
Situation
The organization needed to modernize a high-visibility promotions experience, but broad ambition alone could not resolve the competing needs of users, business stakeholders, and the technical environment.
Strategic move
I led the work from discovery and problem framing through experience strategy and MVP direction. The engagement narrowed the problem, surfaced the most important user and business needs, and gave the cross-functional team something concrete around which to make decisions.
Evidence created
The MVP demonstrated a credible future experience while revealing the organizational and technical conditions required to deliver it. It converted discussion into observable evidence.
Business consequence
The engagement helped influence a $6.4M renewal while giving stakeholders a clearer modernization story and path forward.
Next impact story